Defamation, as defined by the Legal Information Institute, refers to a statement that harms the reputation of a third party. This tort encompasses both libel and slander.
To establish defamation, four key elements must be demonstrated:
- Presentation of a false statement as fact.
- Communication of the false statement to a third party.
- A level of negligence on the part of the communicator.
- The statement must have caused harm to the subject of the statement.
Libel vs. Slander: Understanding the Distinctions
The distinction between libel and slander lies in the medium through which defamation occurs. Libel involves the commission of defamation through written statements or communication, while slander pertains to verbal communication.
Elevated Libel Risks in the Age of Social Media

The swift and unrestricted dissemination of information online, especially through social media, has heightened the risks associated with libel. Instances often arise when entry-level employees make imprudent remarks about competitors or share photos and advertisements without proper approval. In an increasingly digital world with diminished communication barriers, the likelihood of facing defamation lawsuits rises.
What Insurance Do You Need for Your Ecommerce Business?

Like most small business insurance, insurance coverage for ecommerce businesses, each layer addressing a specific vulnerability of your online business It’s not about preventing every hiccup, but about having essential protection in place for potentially damaging situations.
Coverage for Defamation Insurance: Understanding the Options

Defamation can be covered by insurance, and the manner in which it is covered varies based on your business. Here are four common approaches to defamation coverage within a business insurance policy:
- General Liability: Defamation claims are often covered under the “Personal & Advertising Injury” section of a commercial general liability insurance policy.
- Directors and Officers Insurance: Certain directors and officers insurance policies encompass “personal injury” coverage, a broad category that includes protection against libel and slander.
Unlike the standardized commercial general liability coverage for defamation, the terms of coverage under this policy can vary. It is imperative to thoroughly comprehend the specifics of your policy. If personal injury coverage is part of your policy, it is essential to confirm that it extends protection to individuals beyond your board of directors. - Cyber Liability (Recommended): In contemporary times, many cyber insurance policies include coverage for defamation within their media liability section. These policies are often designed to bridge the gaps in defamation coverage that may exist in commercial general liability policies.
Defamation Lawsuit Steps
Commencing the defamation lawsuit involves filing a complaint within the state’s statute of limitations. After filing, the defendant is served, responding with an answer. The discovery phase follows, involving information exchange and possibly interrogatories and document exchange.
Depositions, sworn interviews, help evaluate claims and defenses. Settlement talks often arise during discovery, aiming to save time, costs, maintain privacy, and reduce stress. If a settlement isn’t reached, the case may be dismissed or proceed to trial, and voluntary dismissal or a judge’s ruling may conclude the lawsuit.
What Other Coverages Does CGL Insurance Include?

Aside from covering defamation claims, a standard Commercial General Liability (CGL) insurance policy encompasses various types of coverage, such as:
- Bodily Injury to Third Parties: This refers to physical harm, illness, or disease, including fatal outcomes, resulting from your business operations. For instance, if a customer slips in your store and suffers a hip injury.
- Property Damage to Third Parties: Coverage for damages to the property of others. For example, if a contractor accidentally damages a neighboring building while working on a project.
- Products Liability: Liability for bodily injury (BI) or property damage (PD) resulting from a defect in a sold or manufactured product. For instance, if a customer falls ill after consuming food from a restaurant.
- Completed Operations: Coverage for work that the insured has finished according to a contract, completed at a single job site within a contract involving multiple sites, or work put to its intended use. For example, if a plumber installs a new toilet that later leaks, damaging the room below.
- Tenants Legal Liability: Responsibility accepted by a tenant for damages they may cause to the rented or leased building. For instance, if an employee of an asset management company leaves a burning candle at their desk overnight, causing a fire that damages the entire office tower.
Additional Coverages to Consider Alongside Defamation Insurance
Business Owners Insurance (BOP)
Providing comprehensive coverage, BOP is designed to safeguard your business against various risks, including property damage, liability, and business interruption. It offers a holistic approach to business protection.
General Liability Insurance
Essential for trucking operations, general liability insurance covers bodily injury, property damage, and related liabilities. It shields your business from legal and financial risks associated with accidents or incidents involving your vehicles.
Commercial Umbrella Insurance
Offering an additional layer of liability protection beyond primary coverage limits, commercial umbrella insurance acts as a supplementary safeguard against catastrophic losses. It provides heightened security for unforeseen events.
Workers Compensation Insurance
Addressing the well-being of your workforce, workers compensation insurance ensures coverage for medical expenses and lost wages in the event of work-related injuries or illnesses. It is a crucial component for businesses with employees.
Errors & Omissions Insurance
Specifically tailored for professional services and advice, errors and omissions insurance shields your business from legal claims related to professional negligence or mistakes. It is vital for businesses offering specialized services.
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